COMING SOON
Selling your home? Listing it early as a Coming Soon property on compass.com gives buyers and their agents a heads up that your home is about to hit the market. Drive interest with exclusive marketing and gain insights before officially launching.
Early to list. Early to sell. Only with Compass Coming Soon.
What Can Compass Coming Soon
Do For Your Listing?
Increase Exposure
Positioned on the Compass homepage and prioritized in search results, Compass Coming Soon listings are the first homes buyers see when they visit compass.com. Not only are these listings promoted site-wide, but they may be featured in both national and regional marketing campaigns at no extra cost to you.
Generate Buzz
Compass Coming Soon allows you to bring your home to market sooner with differentiated print, digital, and social media marketing materials designed to pique buyers' interest. When it's ready to go live on the broader market, you'll have the opportunity to launch your listing for the second time, attracting even more attention.
Deliver Market Insights
Take advantage of the pre-marketing period by previewing your home to a high-interest audience as a Compass Coming Soon. It's the perfect time to assess pricing and gather buyer feedback - in most places, without accumulating days on market.
Success Stories
Rachel B.
“Jen was thoughtful and attentive. Her knowledge of the area and the market played a crucial part in helping us get top dollar for our home. She navigated the market well, helped us avoid any issues or problems, as well as helping us find a fantastic replacement property in a timely manner. Jen worked closely with the escrow office and mortgage broker and made sure that things were always being taken care of. She was a pleasure to work with, and we would recommend her in a heartbeat.”
Lady B.
“Jen did a great job! Professional and hard-working. She was a pleasure to work with, understands the Petaluma real estate market, and is able to help you locate the property that meets your needs. Coldwell Banker in Petaluma is lucky to have her working for them.”
How Does Compass Coming Soon Work?
1.
While your home is being prepped for market, your Compass agent will preview your property to buyers on compass.com
2.
Your agent will develop a Compass Coming Soon marketing campaign featuring social media, emails, print materials, and more to drive the most traffic possible to your listing
3.
Based on these efforts, your agent can identify the right audience for your listing and gain pricing insights
4.
Then, once your listing prep is complete, your agent will create an official launch on the broader market designed for a faster, more profitable sale
